Published October 7, 2026 in Market Update

Priced Above $750K? Nearly 1 in 4 Gave Up Without Selling

By Amy Rossano

Real estate, Rossano MLS Cherry Hill Voorhees clean

Every seller thinks their home is worth top dollar. And if you have a bigger house in Cherry Hill or Voorhees, you probably expect buyers to line up. I pulled every lived-in home that came off the market with no sale, plus every home that sold, through October 2, 2026. What I found above $750,000 is not what most sellers expect.

The homes that gave up asked $70,100 more than the ones that sold

The typical home that gave up first asked $650,000. The typical home that sold first asked $579,900. That $70,100 gap is not a coincidence. It is the gap between what sellers wanted and what buyers were willing to pay.

Across all 448 lived-in homes in this market, 69 came off with no sale and never came back. That is about 1.8 for every 10 that sold. Most sellers never think they will be in that group. But the odds get worse as the price goes up.

At $750,000 and up, 22.6% of homes gave up. That is well above the 8.2% rate in the $550,000 to $650,000 range. The $650,000 to $750,000 range was nearly as bad, at 20.6%. The pattern is clear: once you cross $650,000, the risk of walking away with nothing goes up fast.

Of the 76 homes that came off the market with no sale, only 7 came back and sold. None are for sale right now. That means most sellers who gave up simply moved on, with no sale and no second chance. That is not a small thing. A home is usually the biggest financial asset a family has, and walking away with nothing after months on the market is a real cost.

Does the give-up rate really climb as the price goes up?

Below $550,000, the give-up rate stays in the single digits. It jumps hard once you pass $650,000. The $750,000-and-up range had 21 homes give up against 72 that sold. That is a real number, not a rounding error.

The $550,000 to $650,000 range was the sweet spot. Only 8 homes gave up there, while 89 sold. Buyers in that range were active and willing. Sellers who priced there got results. Sellers who pushed past $750,000 faced a much harder road.

Speed tells the same story. Homes that found a buyer in the first week got 104.7% of what they first asked at the middle. Homes that took more than a month got 96.7%. That is a gap of 8 percentage points between pricing right and pricing wrong. On a $750,000 home, that difference is real money. Waiting does not help you get more. It costs you.

The homes that sold at $750,000 and up got exactly 100% of their last asking price at the middle. Not a dollar over. Buyers at that level are not in a rush. They have options. They will wait for the right price, and they will walk away from the wrong one. The 84 cash buyers in this market had a typical sale price of $525,000, well below the top range. Above $750,000, most buyers are using loans, and at 7.28% on a 30-year fixed as of October 1, 2026, every extra dollar of price hits their monthly payment hard.

What this means if you are selling or buying above $650,000

If you are selling, the first number you pick matters more than anything else you will do. Homes priced above $750,000 that sold got exactly 100% of their last asking price at the middle, not a dollar more. The ones that gave up never got there at all. A price that feels right to you may be one that buyers stop reading past. The 30-year fixed mortgage averaged 7.28% as of October 1, 2026, up from 6.34% a year ago, according to Freddie Mac's weekly rate survey. Buyers at the higher end are doing the math carefully. Your price has to make sense to them, not just to you.

If you are buying above $650,000, you have more room than you might think. The give-up rate in that range means sellers who stayed on the market too long often had to come down or walk away. Homes that took longer than a month to sell got 96.7% of what they first asked at the middle. That is real negotiating room. Nationally, existing-home sales fell 2.0% in August 2026 and supply grew to 4.9 months, the highest in over ten years, according to NAR. The same pressure is showing up here.